Gif reset restrictions: Another thing to bear in mind is that GIFs will automatically reset when a recipient leaves the page, and will remain constant no matter when a recipient opens the email – if you send the email at 11:00 PM with a countdown for one hour and a recipient opens the email at 11:30 PM, the clock will still read one hour. It’s best to keep their use limited to one (or two max, if you’re using something simple, like a countdown clock) per email. Using Gifs with caution: GIFs are awesome, but too many in one email can be flashy and distracting. Email marketing countdown timer best practices Think, “3 hours left before you miss out on todays 50% off”. The reason countdown timers are an effective email marketing tactic is that they are fun, create a fear of missing out and can increase the click through rate (CTR) if a sense of urgency is also added in the subject line.
#COUNTDOWNS FOR BLOGS HOW TO#
Resources to create countdown timers in your email How to use GIFs in your email campaignsĬountdown timers are an effective email marketing tactic
#COUNTDOWNS FOR BLOGS CODE#
Countdowntimer has some snippets of code that you can copy into your emails. You can also convert a video into a GIF using a tool like Blog GIF.Īlternatively, you can code your own countdown clock using HTML. Then, all you have to do is upload these images to a site like to create your own GIF. Using Photoshop or any other type of image editor, it’s easy to create the sequence of images you’d like to use. Understanding how best to use GIFs in ecommerce emails is important, and there are many online tools to help you create GIFs – is what we used to make ours. You can also add other animations to the GIF, like changes in color or images.
In the example above, I only changed the numbers on the clock. Think of it as a sort of stop motion film – as long as the background doesn’t change, the GIF will move seamlessly between images.
A GIF is a compilation of images, which means you can create a countdown sequence by changing one aspect of the image at a time. If you’ve spent any extended period of time on the internet, you’re probably already somewhat familiar with GIFs. The simplest way is to create a GIF that counts down to your specified date or time. Send a countdown email to a specific audience How to add a countdown clock in your emailĮssentially, there are two ways you can display a countdown clock in your emails: you can use HTML to code one, or you can create a GIF file.
This is inserted into the body of your email and sent to subscribers on a specific audience list. In very technical terms an email countdown timer is an animated gif that is created to ‘countdown’ to a future time.
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